This isn't software vs software — Angi Leads sells you a shot at a stranger's job. Obra runs the business you already have. Here's the honest math on what a rented lead costs, and what changes when you own the relationship instead.
Sources below. If a figure changes, tell us and we'll fix it same day.
If you're a brand-new business with zero pipeline and need any leads in the door this week while you build your own marketing — Angi can be a legitimate (expensive) bridge. Read the contract terms before you sign, and know what the early-cancellation penalty is.
But every lead you buy is a customer someone else can also buy. Once you have any pipeline at all, the move is to pair your own marketing (Google Local Services Ads, your own site, referrals) with a system that keeps every quote, invoice and client relationship you build — permanently yours. That's what Obra is for.
Sources: FTC order against HomeAdvisor (Angi), Jan 2023 · Angi leads cost & contract terms, 2026 · Angi leads hidden costs